Marketing Team Advantage
The Koch Air Sales & Marketing Team work together with its partners to develop a campaign tailored to the success of your business.
MARKETINGOPPORTUNITIES
The Koch Air Sales & Marketing Team, along with its marketing partners work together to develop a campaign tailored to your needs. Our knowledge of the marketing landscape combined with the resources of Carrier work together to build a strategic plan with proven results. With a generous structure of co-op dollars, we assist dealers in developing customized marketing programs that achieve their goals.
CARRIER CONNECTION
Turn Key Marketing Solutions
- Grow your business or just protect your current market share
- Reduce your worry about making the “right” advertising decisions
Helping You Make Decisions
- Benefit from advertising experts that specialize in the HVAC industry
- Advertising experts specialized in the Midwest markets
Obtaining New Customer Leads
- Implement customized strategies for your business
- Learn how to identify and communicate with your best prospects
Making The Sale
- Once in the home, use interactive tools to close the sale
- Gain trust with the homeowner by using your Carrier University training to show you’re the expert
Building Relationships
- Once you are in the door, we’ll help you build a trusted relationships
- Stay top of mind when it’s time for a replacement call
Build Awareness Of Your Business
TV And Radio Advertising
Create company awareness with strategic media buys coupled with effective messaging. Whether you choose to create your own spot or tag one of the many provided by Carrier, your marketing campaign options are endless.
Local Publication Ads
An effective campaign utilizes multiple mediums to convey a marketing message. Our ads grab attention and promote your business alongside the Carrier brand.
Vehicle Wraps
You have to drive every day for your job. Turn your vehicle into a mobile billboard! A great attention grabber… just be sure to be courteous on the road. TKO Graphix is a great vendor to turn to, whether you’re looking for Carrier decals or a fully customized vehicle wrap.
HARVEST LEADS
RESPONSIVE DESIGN WEBSITES
With more than 50% of internet searches being done on smartphones and tablets, it has become increasingly important to create a website that works across multiple platforms. If you want to stay ahead of the competition, creating a positive mobile user experience is vital. The easiest and most efficient way of doing that is by integrating “responsive design” into your website. Koch Air’s preferred vendors can help you develop a new responsive website, or update your existing site.
SEARCH ENGINE MARKETING & OPTIMIZATION
Learn how to place your company in the hands of the homeowners who are searching for HVAC contractors. More than ever, consumers are turning to the internet platforms such as Google and Facebook to find a heating & cooling companies. Koch Air offers a wide range of Internet Marketing companies to assist dealers in navigating SEM and SEO campaigns.